One of the biggest changes in Google in the past 3 years is Google’s focus on ‘Local Search Results’.
What’s Google’s Mantra?
‘User Experience’ so if you don’t find what you’re looking for when you do a search you’re may well use another search engine because you didn’t have a good user experience.
That’s why Google (and other search engines) have placed a high importance in showing you local results for your online search.
This is one of the ‘Cornerstone’ blocks of good SEO.